ABOUT NSD

National Sports Development has very quickly become Calgary’s most talked about sport development and conditioning training company. By offering sport specific development programs and public fitness programs for all ages and skill levels, NSD provides “Something for Everyone”.

Last year, over 50,000 people registered or participated in one of NSD’s 400 offered programs, memberships, teams, tournaments or leagues. This is a dramatic increase from 2003, when NSD had twelve people registered in our very first program; an ultimate testament to our success and to the demand that exists for the services we provide.

NSD founder and managing partner, Brian R. Strong and the rest of the NSD shareholders founded NSD with the sole purpose of wanting to assist amateur athletes in achieving their athletic goals and dreams. The basis of NSD’s belief was that if we could consistently provide three key components to our athletes, they would have a significantly increased opportunity to succeed in their sport of choice.

• Provide athletes of all ability levels and sport, access to year round high level sport specific coaching & instruction
• Provide athletes of all ability levels and sport, access to year round customized strength and conditioning programs
• Provide athletes of all ability levels and sport, access to year round high performance facilities

Athletes must have access to facilities that are geared towards training and most importantly, developing athletes.
By successfully offering these three vitally linked components, NSD created an identifiable niche in the marketplace and had become an industry leader in athletic development. Whether the client is eight years old, starting out in their respective sport or a professional athlete at the peak of their career, NSD has something to benefit all of them. NSD quickly evolved and athletes descended upon NSD with an athletic “I can do anything” mind set at which time, a positive culture began to emerge. NSD was now satisfying a need which was unequalled by any other traditional training facility. Ultimately, NSD had become the place that gave athletes the ability to train in an environment designed with their needs in mind.

As NSD began to grow, we found that the majority of our clientele were between the ages of 8 through 21. However, as these kids and youths were being dropped off by their parents to attend different NSD programs, more and more parents took an interest in working out while their kids were participating in their respective programs. Pretty soon moms & dads and the general public were looking for some unique NSD classes to help achieve their own personal fitness goals.

Today, NSD has reversed the development pyramid by focusing on the amateur athlete first and foremost, which lead to the addition of the higher level athletes (semi professional and professional) and then the general public followed, creating three distinctive demographic groups of clients.

In the end, we are staying true to our founding philosophies by focusing on “Building Better Athletes” and delivering the three key components for athletic success and while becoming the leader in athletic development programming, we still offer excellent programs and facilities for the general public, providing “Something for Everyone”.